March 1, 2024

The Beginners Guide to Amazon Ads: Boost Your Sales with Effective Advertising

Introduction Amazon Ads are essential for sellers aiming to enhance their product visibility and drive sales on the world’s largest e-commerce platform. Whether you’re an experienced seller or just starting out, mastering Amazon’s advertising tools can significantly influence your business’s success. This guide is crafted for sellers interested in...

March 1, 2024

Making Sense of AI in Analytics: How AI Models are Powering Today’s Digital Marketers

Whether you’re a Marketer working at a Fortune 500 company, a Data Scientist creating algorithms for advanced financial analysis, or an Analyst working at a Mom-and-Pop shop, we’re all dealing with more data than ever before. We’ve all seen the stats – data is growing faster than ever. Statistica estimates our...